AMAG Group
The partnership between WWF and AMAG Group, a leading Swiss mobility company and the country’s largest car importer, brings together climate action and biodiversity conservation. It focuses on in-depth dialogue to further develop AMAG Group’s climate strategy, engagement on climate policy frameworks and advocacy, and support for protecting Switzerland’s peatlands as a contribution to biodiversity and climate through the Climate & Nature Collective.
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Corporate PartnershipAMAG Group and WWF: A partnership to transform mobility
Mobility is a key lever for climate action. For Switzerland to achieve its climate and energy targets, the way we travel must also fundamentally change. WWF is launching a partnership with AMAG Group aimed at transforming the mobility sector. The focus is on further developing AMAG Group’s climate strategy, voluntary climate finance that delivers benefits for the climate and biodiversity, and dialogue on the framework conditions needed to support the transition to more climate-friendly mobility.
Transforming mobility at a systemic level
The path to more climate-friendly mobility involves more than replacing individual vehicles. Electric mobility can make an important contribution when it forms part of a comprehensive transformation: one that includes renewable energy, charging and storage infrastructure, attractive mobility solutions and an enabling policy framework. The partnership focuses precisely on these areas of interaction.
Further developing the climate strategy
The collaboration builds on elements of AMAG Group’s climate strategy that have already been implemented: an annually published greenhouse gas inventory covering Scopes 1 to 3, validated science-based climate targets aligned with a 1.5°C reduction pathway under the SBTi (near-term targets), and an internal carbon price of at least CHF 200 per tonne of CO₂e for Scope 1 and Scope 2 emissions. This price is intended to create an incentive effect and provide funding for a climate fund.
The decarbonisation of AMAG Group’s own value chain is operationalised through annual reporting on emissions reductions using key indicators, including its greenhouse gas inventory, the share of battery-electric vehicles, the electrification of its own fleet, and the expansion of photovoltaic systems and charging infrastructure. In addition, AMAG Group intends to make its ambition of achieving net zero by 2040 more concrete over the coming years by developing a transition plan and validating science-based net-zero targets.
A tangible contribution to peatland landscapes in Switzerland
«Anyone who is serious about climate action cannot ignore the major levers. What matters is initiating change where it can have the greatest impact – and mobility is clearly one of those areas.»
One tangible element of the first phase of the partnership is AMAG Group’s support for WWF’s Swiss peatland programme as part of the Climate & Nature Collective. Peatlands store carbon, provide habitats for specialised animal and plant species, and help regulate water across the landscape. In this way, the partnership combines voluntary climate finance with an important contribution to biodiversity and nature conservation in Switzerland.
