Partnership with H&M Switzerland 2020

WWF & H&M have been collaborating at an international level since 2011.

The objective is to significantly reduce the environmental impact on our climate, biodiversity, and water and to inspire other fashion businesses to operate within planetary boundaries. Together, we have already been able to implement one of the strictest measures for water protection, and by 2040, the entire H&M value chain should be climate positive.

In addition, H&M strives to use only recycled materials and materials from other sustainable sources in its products from 2030 onward. As part of this international collaboration, H&M Switzerland and WWF Switzerland implemented two round-up campaigns in the Swiss H&M shops in 2020. The first took place as part of World Water Week and the second before Christmas. The proceeds for both campaigns were donated to protect Swiss waters and the flora and fauna of the Swiss Alps.

Click here for more information about the international collaboration.